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Social Media Operations series

Introducing the Customer Engagement Cycle
Operational capabilities of integrated marketing technologies. (20 pages)

Enterprise series

Impact of Enterprise Collaboration on Productivity of Intangible Assets
Business case for speeding acquisitions and divestitures, value-chain innovations, enhanced customer value, and strategic sourcing of indirect spend with enterprise collaboration platforms (40 pages)

Digital Asset Management

Business Case for On Demand Delivery of Digital Asset Management in Global Marketing Operations
Impact of automating the management and international distribution of approved marketing content, reusable media components, and digital assets on multichannel product launches, field sales productivity and brand-voice consistency (40 pages)

Business Case for Document Servers in the Enterprise
Publishing strategies for Financial and Business Services, Manufacturers, and Pharmaceutical and Life Sciences

Making the Business Case for Digital Asset Management
Strategies and business metrics for estimating the economic benefits of digital asset management and related technologies (34 pages)

Business Case for Dynamic Imaging in Media Service Portals
Business-IT strategies, performance metrics, and payback analyses for
maximizing sales productivity of multichannel marketing materials

Marcomm

Best Practices for Managing Pan Regional Marketing Communications
Operational benchmarks that justify outsourcing the localization,production, and fulfillment of new-product launch marketing collateral and the provisioning of on-demand marcom service portals (32 pages)


Business Case for Outsourcing Pan Regional Marketing Communications
How smart marcom factories localize, produce, and fulfill marketing brochures, direct mail, trade promotions, point-of-purchase materials, and multimedia content (28 pages)

Business Case for Marketing Content Repositories in the Enterprise—coming soon

Digital Supply Chain Strategies for Marketing and Packaging Assets
How global brand-marketing communication groups maximize their productivity with workflow automation, digital asset management, and real-time collaboration tools (32 pages)

Pan-Regional Marketing Productivity Dividends from Outsourced Collateral Operations
How to redirect savings from outsourced pan-regional collateral operations to additional media placements and campaigns within existing operational budgets (80 pages)

MOM/MRM

Building a Global Brand Franchise Platform in Randstad Holding
How Randstad Holding transformed its local market leadership and
marketing best practices into a premier global brand (44 pages)

Business Case for Marketing Content Repositories in the Enterprise
Strategies and business metrics for managing the product launch, supporting field sales, and enabling self-service access to multichannel marketing materials


Digital Supply-Chain Strategies for Enterprise Content
How digital asset management (DAM) maximizes productivity of
workflow automation and creative collaboration, fortifying the
weakest link in the enterprise content lifecycle